Sony and making money

This is an interesting article on how long term a company has to think in order to make money:

http://www.playstationuniversity.com/ps3-hardware-now-profitable-for-sony-3816/

May 16th, 2010 at 11:30 am –

Sony now no longer loses money on each PlayStation 3 console sold. Quite the achievement for a piece of hardware that originally cost the company in the region of $800 USD to produce, if not more.

No-one expected Sony to cut the price of the PS3 in 2009 when it was still a loss making proposition, but with the release of the improved PS3 Slim, the company gained some breathing space. However, with a new price point of $299, not even the Slim could turn a profit, losing approximately $18 per console as recently as this year. That is until we brought you the console’s latest revision.

So they sold PS3 at a loss for years, and that’s not even counting the years and immense investments they put into creating the console in the first place.

In short, they invest a lot of money and work really hard to create something we will like and buy. Thank you. Let’s now hope they (finally) make a lot of money on the PS3, so they have resources to put into creating new valuable products, like Playstation 4…